3 Newsletter Secrets To Stay Top of Mind Without Sounding Salesy

By Andre Liscinsky

With over a decade of customer service experience, Andre Liscinsky has established himself as a reputable real estate agent in Atlanta, known for his honesty, trustworthiness, and exceptional communication skills.

How do you keep your name fresh in your clients’ minds without appearing as a pushy salesperson? The real estate market is wild right now, and as we head into 2025, it can feel confusing.

Interest rates are fluctuating, and many clients are worried about affordability. They’re asking tough questions about how agents are paid: questions that can stump even experienced professionals. Low inventory is a big challenge, and while new homes are being built, it still feels tight.

Clients are unsure about what to do next and need a trusted expert to help them understand it all. But, how do you become that expert? A well-crafted e-newsletter can make a difference. It’s a straightforward way to stay connected and provide real value. Here are three things you should include to make your newsletters stand out:

1. Market updates and real estate news. Your clients want to know what’s happening, but also need it broken down into digestible bits. It’s not just about the numbers: home prices, buyer demand, interest rates, and policy changes. It’s about context. Answer why they should act now, or why it’s better to wait a bit. This is your chance to position yourself as their go-to expert.

When I first started, I thought just listing stats was enough, but it wasn’t. Now, I provide insights that help clients see the bigger picture. You want them to feel informed and empowered, not overwhelmed.

2. Community and personal updates. This is where you can connect with your audience. Share a client success story because those always resonate. You can also talk about a local event you attended. Even a quick update from your own life can make a difference. It reminds clients that you’re not just a real estate agent but a real person who lives in the same community.

3. Valuable and timely content. Include something helpful that isn’t directly about selling homes but still relevant to potential clients. For example, you can share tips for spring cleaning, home maintenance checklists to prepare for warmer weather, or landscaping ideas to enhance curb appeal.

Your content across every sphere should be filled with fresh, valuable content delivered regularly, establishing you as a go-to expert. These nuggets of information show that you care about your customers’ well-being, not just their business.

A well-rounded e-newsletter that provides market insights, celebrates achievements, and offers value beyond real estate can significantly strengthen your relationships with your database. Keep your content relevant, engaging, and informative to remain a trusted resource for your clients.

If you have questions about crafting an effective e-newsletter or need further advice, don’t hesitate to reach out at (404) 341-7101 or team@teamjtreg.com. Your ability to connect with your audience through thoughtful content can set you apart in this competitive market.